Next Generation Picture and Sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses. cross analysing images to give real life depth. extraordinary contrast and beautifully vivid colours.
Exceptional Pure Blacks for Real-Life Depth and Texture
Pairing our OLED panel with XR OLED Contrast Pro. this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™. it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.
Screen is the speaker. pictures and sound in harmony
Acoustic Surface Audio+™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.
Hands-free help from Google
With hands-free voice control built into Google TV. you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title. search by genre. and get personalised recommendations on what to watch by saying. 'Hey Google. what should I watch?'. Even get answers on screen. control smart home devices. and more.
A wide colour spectrum for real-world shades and hues
Powered by our Cognitive Processor XR™. XR Triluminos Pro enables A90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor. it can detect colour from saturation. hue and brightness to deliver natural shades in every detail.
Intelligent motion processing for smooth. fast-moving action
Powered by our Cognitive Processor XR™. XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action. even in fast-moving sequences.
Works With Ok Google
Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say 'Ok Google' to get started.
Works With Apple Airplay / Apple Homekit
With Apple AirPlay. you can stream video and audio to your television right from your iPhone. iPad. or Mac. Watch movies and shows from the Apple TV app. your favourite apps. or even Safari. Share your photos with everyone in the room.
XR 4K Upscaling
With XR 4K Upscaling. you'll enjoy entertainment close to 4K quality. whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data. intelligently recreating lost textures and detail for real world pictures.
4K/120FPS
Get the edge on the competition with BRAVIA. With HDMI 2.1. you can get an up to 120fps framerate on compatible games. so you can take on any challenge in shooting. sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.
Auto Low Latency Mode
With Auto Low Latency Mode in HDMI 2.1. BRAVIA recognises when a console is connected and powered on. and automatically switches to low latency mode. You'll enjoy smoother. more responsive gameplay - vital for fast-moving. high-intensity games.
Creator Calibrated Mode
Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room. allowing you to enjoy Netflix content in spectacular studio quality. just as the creator intended.
Cognitive Processor XR
Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses. cross analysing images to give real life depth. extraordinary contrast and beautifully vivid colours.
Google TV
Browse 700.000 movies and TV episodes from across your streaming services. all in one place and organised into topics and genres based on what interests you.
Key Features
Next gen picture and sound with OLED
OLED CONTRAST Exceptional pure blacks for real-life depth
Acoustic surface Audio screen is the speaker
Perfect for PLAYSTATION 5 with 4K 120FPS
BRAVIA CORE streaming service