The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design. The Serif gives you the freedom to place it virtually anywhere in your living space.
Key Features
Designed to look good wherever you place it.
The Serif blurs the lines between modern design and technology to challenge the way you think about your TV.
Unleash vivid colour at a range of brightness levels.
Samsung QLED TV's Quantum Dot technology delivers a world of immersive colours and contrast in a variety of lighting conditions.
Fill your room with vibrant audio.
The Serif offers an incredible listening and viewing experience with an integrated 4 Channel audio system.
Art mode. enriched
Display your artwork to a gallery standard. The Anti Glare Matte Display Film spectacularly scatters light to create a premium matte finish that looks as good as a real canvas.
Complement your living space beautifully with Ambient Mode
Transform your TV screen into a beautiful display when you're not watching it.6
Stream your music with one touch
With just one touch via NFC. you can play music from your compatible smartphone through The Serif’s powerful TV speakers.7
Works with
Samsung TV works with Google Assistant. Amazon Alexa and Apple Airplay 2 so you can control your connected home your way.2
Enjoy all the leading Apps1
Netflix. Amazon Prime. Disney . Apple TV. Google Play. Kayo. YouTube. Foxtel. Stan. Binge. ABC iView. SBS On Demand. 7Plus. 9Now. 10Play1
Screen Mirroring
Wirelessly mirror the screen and audio from your compatible smartphone. tablet or PC to your Samsung TV for maximum impact.3
Auto Device Detection
Automatically detects and names new compatible devices. It gives you the option to add your device to your Home Menu for easy access when you need it.4
Bluetooth
Bluetooth connectivity for your compatible devices lets you connect to your TV with fewer cables – and without moving from the comfort of your couch!
Ask Bixby. Alexa or Google Assistant to control your TV with ease.
With Samsung’s built-in voice assistants. you can ask either Bixby. Google Assistant or Alexa to control your TV using your voice.8
A TV that adapts to its' surroundings and content for customised viewing.
Samsung’s Intelligent Mode adapts picture. sound. and volume to suit your environment and content9 for a customised entertainment experience.
Never miss a word
Active Voice Amplifier will make sure you stay on top of the action. It is designed to analyse the noise levels in the room you’re watching it in and amplify the dialogue to help ensure you don’t miss a word.
Free TV. no strings attached1
Samsung TV Plus gives you access to top news. sports. entertainment. and more. All you need is an Internet connection.
Out of the box thinking
Samsung Eco-Packaging can be creatively upcycled into useful household items instead of being disposed.
1 Internet required. Data and subscription charges may apply. Apps may be subject to change without notice. Available on Samsung 2022 TVs.
2 Amazon. Alexa and all related logos are trademarks of Amazon.com. Inc. or its affiliates. Not all languages. accents. dialects and expressions recognised. Supported languages may differ between Bixby. Alexa and Google Assistant.
3 Feature is available on Windows 10. Android 6.0 and higher mobile devices that support Mirror Casting and Apple devices supporting Apple AirPlay2. Available on Samsung 2022 TVs.
4 Compatible only with selected devices. Please see samsung.com/au/oneremote.
5 Auto Device Detection is compatible with selected devices. Please see https://www.samsung.com/au/tvs/one-remote-device-list/
6 Ambient Mode performance may vary depending on where the TV is installed including wall designs. patterns or colours.
7 This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.
8 Content services are subject to change without notice. Voice commands recognise English. French. Spanish. German. Italian. Chinese and Korean. Not all accents. dialects and expressions recognised. Supported languages may differ between Bixby. Alexa and Google Assistant. Amazon. Alexa and all related logos are trademarks of Amazon.com. Inc. or its affiliates. Connected devices must be WiFi enabled and compatible with Bixby. Google Assistant or Alexa and their relevant apps. Internet connection and SmartThings app required. Data usage and subscription fees may apply. Limited commands may be supported.
9 Picture and sound quality of upscaled content will vary depending on quality and resolution of source content. Performance may vary depending on installation environment and surroundings.