Overview
BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. See our brightest ever OLED TV. with unparalleled contrast and colour. powered by the revolutionary Cognitive Processor XR™ and the brand new Google TV experience.
Key Features
Cognitive Processor XR™
World's first cognitive intelligence TVs* Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear. providing a whole new experience that immerses you completely in the scene.
*Including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of the 18th November 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics. November 2020.
Google TV
Entertainment you love. With a little help from Google. See 400.000 movies and TV episodes. all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. Searching is easy - just ask Google. Just say “Hey Google. find action movies” to search across your favourite apps.
*Google TV is the name of this device's software experience and a trademark of Google LLC. Separate subscriptions required for certain streaming services or access to certain content.
XR OLED Contrast Pro
More depth & texture with the ultimate blacks & our brightest ever OLED. With XR OLED Contrast PRO powering an exceptionally bright OLED panel. colour and contrast are boosted in bright areas so you can enjoy the exceptional levels of pure black contrast and peak brightness that until now have simply not been possible. See pictures full of realistic depth between with sharply defined details. even in areas of dark shadow or glare.
Acoustic Surface Audio
The screen is the speaker. powerful sound perfectly matches action. Sound comes directly from the screen with larger. more powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows action. you'll hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers provide powerful bass so you can enjoy immersive cinematic sound at home.
Premium Backlit Voice Remote Control
Backlit brushed aluminium remote with voice search. This premium backlit remote lights up when you pick it up or press a button. making it easier than ever to use in the dark. With a brushed aluminium and hairline finish. this premium design remote feels comfortable in the hand.
XR 4K Upscaling - Recreating lost texture. the intelligent way
XR Triluminos PRO - A wide palette of naturally beautiful colours
XR Motion Clarity - Intelligent motion processing for fast-moving. blur-free scenes
OLED Viewing Angle - Beautiful pictures from any angle
Next-Gen Gaming - Smooth. responsive gaming in 4K at 120fps
Dolby Vision • Atmos - Enjoy cinematic thrills at home
4K HDR - Brilliant highlights. beautiful textures
Netflix Calibrated Mode1
3D Surround Upscaling - All your entertainment upscaled to 3D surround sound
Acoustic Centre Sync - Best with Sony audio2
Centre Speaker Mode - The centrepiece of breathtaking sound
Voice Zoom™ 2 enhances voices for clearer dialogue
Enhanced Audio Return Channel (eARC)
Bluetooth connectivity
Hands-free Voice Search - Hands-free entertainment with help from Google3
Browse content from across your apps. intelligently organised just for you
Hey Google - Google Assistant built-in5
Chromecast Built-in6
Works with Apple AirPlay / Apple HomeKit7
Works with Alexa8
Stream Live Free-To-Air Without an Antenna
Light and Colour Sensor
Acoustic Auto-Calibration
Beautifully designed for an immersive viewing experience
Prestige 3-way multi-position stand. versatile for any TV placement4
Beautiful Seamless Edge—less bezel. more picture
Aluminium Edge Stand. luxurious look and feel
Cable Management - Clutter-free. all-round beauty
1 Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan. internet service. device capabilities. and content availability.
2 Acoustic Center Sync is compatible with Sony Soundbar HT-A7000 and Home Theatre System HT-A9.
3 User must accept Google Terms of Service (http://www.google.com/policies/terms/). Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features. including voice to activate linked apps. and install certain apps and operating software during setup.
4 Narrow stand position is not available on the 65'
5 User must accept Google Terms of Service (http://www.google.com/policies/terms/). Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features. including voice to activate linked apps. and install certain apps and operating software during setup.
6 Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app.
7 Apple. the Apple logo. Apple TV. AirPlay and HomeKit are trademarks of Apple Inc.. registered in the U.S. and other countries. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
8 Amazon. Echo. Alexa. and all related logos are trademarks of Amazon.com. Inc. or its affiliates.